Digital Marketing

Digital Marketing is a course that teaches about Marketing/ Advertising through digital platforms. It is the most demanding course nowadays. This course is available in different modes such as online, distance, part-time, full-time, etc, This course can be utilized by the students on how to explore themselves in the marketing field i.e. in online mode. After getting a certified degree in Digital marketing, there are diverse career ways including Data analytics, Social media marketing, Content marketing, Project management, Event management, Business management, and other opportunities.

What is Digital Marketing? Digital Marketing is expanding the brands or business through digital/ social media platforms. It focuses on advertising/ sales and services. This course of study molds students to design and executive the sales and services and also helps in creating awareness about the brands/ business. This course will help them to learn running marketing strategies and create innovative ideas that help to explore the business a bit more. 

Types of Courses: Certificate, Diploma, UG & PG level.

Courses Availability:  
✽  BBA in Digital Marketing
✽  MBA in Digital Marketing
✽ Online Digital Marketing
✽ Digital Marketing Certificate courses
✽ MOOC platforms including upGrad, Simplilearn, DigitalVidya, Udemy, Coursera and among others offer Digital marketing courses. 

Eligibility Criteria: An aspirant who wants to settle in this Digital marketing career, Those candidates needs to have passed Class 12th in any stream from a recognized board/ university. For pursuing a UG degree or diploma course and for pursuing an MBA course a candidate should pass a BBA course. Conditions may differ according to institutions. Certificate courses do not have any eligibility criteria but should have prior knowledge about social media.

Entrance Exams: CAT/ MAT/ XAT/ CMAT etc. 

Fee: Avarage of  INR 50,000 - 8 Lakhs per annum.

How to get in that career? Obtain a degree in BBA/ MBA courses that help students to understand business management and open up job opportunities. To become a Digital marketer one should know about creating own website & start learning about Website Management, practising Blogging & Online Advertising. One should always run after the latest technology arrives and should be analytical in thinking and innovating new forms to lead online marketing this can happen through keen learning.

Skills required: 
✽ Data analysis
✽ SEO skills
✽ Basic Graphic design skills
✽ HTML knowledge
✽ Content strategy/ development skills
✽ Basic Video editing
✽ Soft skills and more. 

Top Institutions: 

✽ IIM Skills - Master Digital Marketing course offered   
✽ Chandigarh University - Chandigarh    
✽ Faculty of Management Studies - Faridabad    
✽ IMT - Ghaziabad
✽ Lovely Professional University - Jalandhar
✽ GLA University - Mathura
✽ Symbiosis Institute of Business Management - Pune 
✽ UPES - Dehradun  
✽ Shoolini University - Solan and more.

Top Sectors: 

✽ Web designing studio's
✽ Advertising agencies
✽ Corporate organizations
✽ Digital Marketing companies and more.

Job Roles/ Designations with salaries: 

✽ PPC Search manager - upto INR. 10.2 Lakhs per annum
✽ SEO manager/ Professional - Average of INR. 8.3 Lakhs per annum
✽ Digital marketing consultant - upto INR. 8.3 Lakhs per annum
✽ Social Media manager - Approx. 4.9 Lakhs per year
✽ Email marketer - Average of INR. 4.1 Lakhs per annum 
✽ Market Research analyst - Average of INR. 4 Lakhs per annum
✽ Conversion rate optimiser
✽ Content marketer/ manager and more.

How is career?  There is a wide scope for the digital marketing field with different job roles, so there is a scope for one platform with different roles. To run a successful business or to popularise any brand one needs to advertise it, the world is running through technology a "Digital marketer" role is important to expand the sales and services in social media mode. With good innovative and analytical skills, one can create an own website and practice online advertising that helps to create awareness about services/ brands. 

Top Hiring Companies: 

✽ Google
✽ iProspect India
✽ Web chutney
✽ Quasar Media
✽ WATConsult and more.

Conclusion: Compared to traditional marketing, digital marketing will provide immediate results and responses for promoting business marketing and helps to understand about business tactics, one can explore their skills in different forms viz, Social media, Content marketing, Freelancing, Brand marketing, and Digital planning. After completing the course one can work as a freelancer also they typically work from home and can obtain freelance experience.